The data was used to track how border closures affected coronavirus rates, Vice reports, and to evaluate policy programs with the Navajo Nation.Įven so, the report is sure to inflame, although there’s little substance.
The center’s relationship with location-data seller SafeGraph for access to pandemic-related data was already reported two years ago. The CDC tracked millions of phone locations as it monitored the spread of COVID-19 and of people’s movements during different stages of quarantine. So guess it’s up to them to fix Google’s licensed search?
Valuable searches like “buy sofa online” prompt relevant, rich media placements on the home search page, while a licensed service may not be able to serve an ad at all.Ī Google spokesperson says it’s the advertisers that choose to target Google only or the partner network. Microsoft Bing is the white-labeled search ad distributor for DuckDuckGo, Ecosia, Qwant and other engines.ĭata compiled by ad tech researchers – who go unnamed “for fear of damaging commercial relations between Microsoft or Google” – reportedly proves that the big platforms siphon quality ads for themselves and send cruddy spam ads to licensees. Google licenses search ads to online marketplaces and retailers, other search engines, such as Startpage, and to mobile phone manufacturers. Last year, Google lost an appeal and was hit with a $2.8 billion fine for self-preferencing its own price-comparison search results.Ī reprise of that strategy could work again in a new suit targeting Google and Microsoft’s search engine licensing businesses, Politico reports. One of the EU’s main antitrust arguments against Google is that it purposely reduces the value of its commercial tech for customers as a way to improve its own products by comparison.
Parsons is also cited as “PMC Chair of the Prebid Addressability Framework.” (Call it the PAF, c’mon.) PMC stands for “project management committee.” “The DAA certification is an important step in bringing improved transparency and accountability to digital advertising,” according to a statement by Criteo Chief Product Officer Todd Parsons in the release. The review will cover RampID and LiveRamp’s Authenticated Traffic Solution (ATS), the product publishers use to collect emails and PPIDs … I mean UIDs … or, wait, AMIs. What are some other AMIs? Well, LiveRamp operates the largest graph of AMIs with its RampID (formerly IdentityLink, which went by IDL … a tough loss for the TLAs).Īnd, wouldn’t you know it, LiveRamp is the first vendor to agree to the DAA AMI certification. Hang on to your hat: PRAM, the “Partnership for Responsible Addressable Media,” which is supported by the IAB, WFA, ANA and some other TLAs, transitioned governance over AMIs to the DAA back in February. Guess we just don’t have enough three-letter acronyms (TLAs) in ad tech. It’s not a common term, at least not yet, although you may know them by a different name. If you haven’t heard of AMIs, don’t worry. The Digital Advertising Alliance (DAA) has launched a certification program for addressable media identifiers (AMIs), which have become super important since ATT. Here’s today’s news round-up… Want it by email? Sign up here.
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